ENGLISH

Inside Art Direction: Interviews and Case Studies

By Steven Brower

Book information

Publisher
Fairchild Books
Year
2016
ISBN
1472569105, 9781472569103
Language
english
Format
PDF
Filesize
10 MB (10731359 bytes)
Series
Creative Careers
Pages
232\233
Orientation
portrait
Paginated
yes
Scanned
no
Time added
2024-03-13 14:28:28

Description

For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.

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