ENGLISH

Special Events: Creating and Sustaining a New World for Celebration

By Goldblatt , Joe;Goldblatt , Samuel Deblanc

Book information

Publisher
Wiley
Year
2013
ISBN
9786468600, 3175723993, 9781118626771, 111862677X
Language
english
Format
PDF
Filesize
12 MB (12655156 bytes)
Pages
432\434
Time added
2020-11-29 05:13:17

Description

Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition ofSpecial Events, 7th Editiondescribes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.

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