ENGLISH

The Deviant's advantage: how fringe ideas create mass markets

By Ryan , Wacker , Watts;Mathews

Book information

Publisher
Crown Publishing Group;Crown Business
Year
2002
ISBN
9781400047291, 9780609609583, 0609609580, 1400047293
Language
english
Format
EPUB
Filesize
2 MB (1833854 bytes)
Edition
1st ed
Pages
xxvii, 305 pages\0
Time added
2020-07-26 19:24:52
Originality--Economic aspects;Productontwikkeling;

Description

Greetings fellow deviants -- From freak to chic -- From chic to bleak -- The abolition of context and the post-information age -- Schwinns to cyberspace -- Words without meeting -- Art--a trap with no exit -- Science and the death of objective reality -- Seeing and believing, war and more -- The deviant economy -- Corporate cultures -- The understanding and care of the deviant consumer -- Deviant marketing for deviant markets -- The deviant product -- The deviant brand -- The deviant's toolbox -- Making deviance work for you.

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