GERMAN

Identitätspositionierungen der DAX-30-Unternehmen: Die sprachliche Konstruktion von Selbstbildern

By Simone Burel

Book information

Publisher
de Gruyter
Year
2015
ISBN
9783110432879, 9783110439359
Language
german
Format
EPUB
Filesize
11 MB (11949427 bytes)
Series
Sprache und Wissen (SuW); 21
Pages
568\0
Library
degruyter.com
Time added
2023-07-29 07:46:24

Description

GAL-Nachwuchspreis Berufl. Komm. 2017 Companies trade not only in raw materials and services but also systematically create factual, non-physical realities, such as identity, as part of their object worlds. To understand the linguistic quest for self-image and corporate identity, this study analyzes symbolic systems in companies’ representational texts, including slogans and mission statements.

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