ENGLISH

Scenario Thinking: Practical Approaches to the Future

By George Wright , George Cairns

Book information

Publisher
Palgrave Macmillan
Year
2011
ISBN
0230271561, 9780230271562
LCC
HD30.28 .W746 2011
Google Books ID
BFZD9M7kpq4C
Open Library ID
OL24906257M
Language
english
Format
PDF
Filesize
2 MB (1613318 bytes)
Pages
193\193
Topic
Business Management
Orientation
yes
Scanned
no
Time added
2012-02-14 18:00:00
Менеджмент;Стратегическое управление

Description

Scenarios are a widely used approach to aid strategic analysis. An innovative guide to new methods in scenario thinking, this book presents a detailed step-by-step account of the “intuitive logics” method for developing and using scenarios within organizations. The authors detail a range of methodological innovations and show how to apply the most relevant technique to a particular situation. The approach is based on a mix of both high-level research and top-level consultancy experience. The book focuses on the demonstration and illustration of practical steps in scenario development processes.Scenario Thinking describes the logical bases of a range of scenario methods and provides detailed ‘road maps’ on how to implement them – together with practical examples of their application. The authors review the strengths and weaknesses of each method and detail the time and material resources that each method requires, providing a comprehensive overview of the most useful and successful methods at your organization’s disposal.

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