ENGLISH

Recipe for success: an insider's guide to bringing your natural food to market

By Steinberg , Abigail

Book information

Publisher
AMACOM
Year
2016
ISBN
9780814436868, 9780814436875, 0814436862
Language
english
Format
EPUB
Filesize
756 kB (773714 bytes)
Pages
xii, 177 pages ; 23 cm\0
Time added
2020-07-26 19:24:52
Marketing;Natural foods industry;Success in busine

Description

Foreword -- Why am I writing this book? -- Bringing your food to market -- Locked and loaded : from concept to retail ready -- Distributors : a necessary partner -- Shelf space : how to own your retail shelf space -- Brokers : what you need to know -- Trade shows and table tops -- Free-fills, demos, ads, and discounts -- The game plan : stay small, get bigger, or sell? -- The summit : crossing over to the mainstream marketplace -- Conclusion -- Glossary.

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