ENGLISH

Customer 360 : How Data, AI, and Trust Change Everything

By Martin Kihn; Andrea Chen Lin

Book information

Year
2024
ISBN
9781394273621, 9781394273614, 9781394273638, 9781394308668
Language
english
Format
EPUB
Filesize
13 MB (13480796 bytes)
Pages
\0
Time added
2024-11-16 09:22:14

Description

Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents like Agentforce  Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back. To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about: Using exciting technologies like AI and GPT while...

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