Everyday reading: poetry and popular culture in modern America

Description

Introduction: poetry and popular culture -- Saving poetry -- Invisible audiences -- The business of rhyming -- The spin doctor -- Popular poetry and the program era -- Epilogue: In memoriam.;Everyday Reading is the first full-length critical study of the culture surrounding American popular and commercial poetry in the twentieth century. Exploring poetry scrapbooks, old-time radio show recordings, advertising verse, corporate archives, and Hallmark greeting cards, among other unconventional sources, Mike Chasar casts American poetry as an everyday phenomenon consumed and created by a vast range of readers in different and complex ways. Capturing American poetry's truly diverse forms and appeal, Chasar shows how the genre helped set the stage?before television, rock mu.sic, vid. Introduction: poetry and popular culture -- Saving poetry -- Invisible audiences -- The business of rhyming -- The spin doctor -- Popular poetry and the program era -- Epilogue: In memoriam.