ENGLISH

Identify: Building Brands Through Letterhead Logo and Business Cards

By Charlotte Rivers

Book information

Publisher
RotoVision
Year
2003
ISBN
9782880467234, 2880467233
Open Library ID
OL9005582M
Language
english
Format
PDF
Filesize
2 MB (2101508 bytes)
Edition
First Edition
Pages
13\13
Topic
Business
Time added
2010-10-13 10:14:08

Description

Identify provides practical advice for designers and their clients on creating effective corporate identity. This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms.For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.

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