Digital China: Big Data and Government Managerial Decision

Description

This book is the first practical case study on the application of big data in China's government management scenarios, which is important for comprehensively presenting the achievements of China's e-government and digital construction as well as deeply understanding the implementation of big data strategy in China. The author of this book is one of the earliest practitioners engaged in the study of big data applications, and has personally experienced the development, major events, application cases, and industry changes of big data in China. Cases in this book are all actual projects carried out. The author of this book explains the development history of big data she has personally experienced, presenting in an easy-to-understand way the basic concept and characteristics of big data and practical interpretation, which provides important reference for the practical work of government and enterprise managers. The application ideas of big data in management innovation are proposed, and scenarios are described and discussed in terms of accelerating research on sharing big data in government affairs, breaking barriers, realizing data flow information sharing, creating one-stop services, improving the corresponding policy system for sharing big data in government affairs, building public information platform for e-government, and strengthening network and information infrastructure. Especially for the government personnel in departments, this book will give them a better understanding of the charm and value of big data, intuitively understand the utilization and analysis of big data, carry out effective government management and make correct decisions, so as to improve the data literacy of organizations and individuals, form scientific support for their own government's decision-making and management, thus promote the continued construction of digital government, digital China, and digital economy era based on the application of big data. Dedication Preface Contents Introduction 1 Leaders Should Have a Data-Based View for Decision-Making 2 The Value of Big Data Application 3 Utilizing the Voice of Data The Coming of the Era of Big Data 1 What Is Big Data 1.1 Origin of the Concept of Big Data 1.2 Application-Based Interpretation of Big Data 2 What Big Data Can Do 3 Data Acquisition and Application 3.1 The Shape of Big Data 3.2 The Applied Object of Big Data 3.3 Enterprises: Based on the Aim of Maximizing Profits 3.4 Government: Based on the Aim of Improving and Upgrading Public Services 3.5 Research Institutions: The Aim of Promoting the Application of Results Through Data Quantification Sketch of the Development of Big Data in China 1 Evolution of Big Data in China 2 Development Level Index of Big Data in China 2.1 The General Development Trend Is in a Good Position 2.2 Beijing and Guangdong Are Leading in the Development Level of Big Data 2.3 The Development Level Is Higher in Shenzhen and Guangzhou 3 Jointly Established Research Institute to Promote the Construction of “Double First-Class” Universities 3.1 Chinese Academy of Education Big Data 3.2 China (Xi'an) Institute for Silk Road Research | Big Data Research Center of “Belt and Road” 4 Promoting the Comprehensive Integration of Big Data and Economic Society through Base Cultivation 5 The Brand-New Big Data Administration Managing Changes in the Era of Big Data 1 Changes of Big Data Facing Organizations 2 Embarrassment Encountered in Market Research 3 We Are All Managers Thoughtless Decision-Making Versus Big Data Thinking 1 Criticism of Captain’s Call 2 Big Data Thinking Disrupts Tradition 3 Public Opinion Monitoring and Data Analysis 4 Building a Scientific System for Data Decision-Making 5 Receive Data Results, then Make Solutions Leadership in the Era of Big Data 1 Leadership as a Function of Management 2 Information Flattening Becomes Management Tool for Leaders 3 Leaders Should Take the Lead in Improving Data Quality 4 Super Brains and Talents Team Enterprise Management in the Era of Big Data 1 Big Data as “Glue” of Team Cohesiveness 2 Big Data as “Steering Wheel” of Human Resource 3 Big Data as “Supportive Partner” of Financial Management 4 Big Data Powers Marketing Change 5 From Brand Communication to Brand Dialogue 5.1 Learn to Use Big Data Thinking 5.2 The Value Behind Big Data 5.3 Big Data Makes Brand Management More Real-Time and Stylish 5.4 Big Data Analysis Can Make Brand Marketing More Effective Big Data Promotes the Construction of Digital China 1 Smooth the “Last Mile” of Smart City 2 Transformation of Traditional Government to E-Government 3 Openness and Application of Government Data 4 Breaking Information Silos and Upgrading Livelihood Services 5 Big Data Supports the Equalization of Public Services 6 Big Data Enhances the Effectiveness of the Construction of Digital China Governance Modernization and Governance Digitization 1 Big Data Offers New Ideas for Social Governance 2 Digital Regulation to Correct Market Distortions 3 Big Data Enhances the Delicate Level of Government Governance Data Security and Risk Management 1 The Challenges for Government Applying Big Data 2 Data Security Should Not Be Overlooked 3 Cybersecurity Law Builds the Wall of Privacy Protection for Citizens 4 The Pitfall of Big Data for Scientific Decision-Making 5 The Importance of Risk Management for Big Data Big Data, Big Opportunity, and Big Future 1 National Big Data Strategy Layout 2 Interpretation of the Implementation of the National Big Data Strategy 2.1 Silk Road Cloud—Establishment of the “Belt and Road” Dynamic Database Operation Center Conclusion—How to Adapt to the Era of Big Data