ENGLISH

Political Marketing and Management in Ghana : A New Architecture

By Mensah , Kobby

Book information

Year
2017
ISBN
978-3-319-57373-1, 331957373X, 978-3-319-57372-4
Language
english
Format
PDF
Filesize
2 MB (2595994 bytes)
Series
Palgrave Studies in Political Marketing and Management
Pages
207\217
Time added
2017-10-15 16:00:00
Business;Internet marketing;Industrial management;

Description

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management. Front Matter ....Pages i-xvi Political Marketing and Management: A New Architecture (Kobby Mensah)....Pages 1-16 Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda (James B. Abugre)....Pages 17-33 Change in Party Leadership, Party Brand Image and Voter Choice (Kobby Mensah)....Pages 35-68 Political Party Branding and Voter Choice in Ghana (Bedman Narteh, Kobby Mensah, Joyce Nyanzu)....Pages 69-96 Political Financing and Fund-Raising in Ghana (Ibrahim Bedi)....Pages 97-109 Political Party Financing and Reporting in Ghana: Practitioner Perspectives (Alban S. K. Bagbin, Albert Ahenkan)....Pages 111-131 Voter Motivations in a Developing Democracy: A Marketing Perspective (Anas Sulemana, E Y Tweneboah-Koduah, Kobby Mensah)....Pages 133-154 Political Management and Human Resources Practices of Political Parties in Ghana (James B. Abugre)....Pages 155-173 Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders (Kwasi Dartey-Baah)....Pages 175-195 Conclusion (Kobby Mensah)....Pages 197-204 Back Matter ....Pages 205-207

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