ENGLISH

You Can Hype Anything

By Raleigh Pinskey

Book information

Publisher
Citadel Press
Year
1995
ISBN
0806516305, 9780806516301
LCC
HD59.P526 1995
Open Library ID
OL1119212M
Language
english
Format
PDF
Filesize
11 MB (11144282 bytes)
Pages
188\188
Orientation
portrait
Paginated
yes
Scanned
yes
Time added
2023-12-04 08:36:26

Description

All business and organizations-- large or small-- need positive public attention to achieve success. Yet many managers are unaware of how to get publicity for their business and how to use the media to their advantage. Now readers can follow the path of successful publicity and public relations professionals.Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about understanding the media and harnessing the power of publicity-- from launching campaigns to handling interviews... from free PR to the dos and don'ts of visual materials.More than just a step-by-step guide, "You Can Hype Anything"provides the hands-on advice and intuitive skills that generate results. Filled with ingenious tactics and the collective wisdom of the pros, this insider's guide to the publicity game is a must for everyone with a business, talent, event or product to promote... and sell!"A Citadel Press book.""Originally published as: The zen if hype"--T.p. verso”.

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