ENGLISH

Creative Business: Achieving Your Goals Through Creative Thinking and Action

By Chris Genasi , Tim Bills

Book information

Publisher
Palgrave Macmillan
Year
2004
ISBN
0333997352, 9780333997352
Open Library ID
OL17119940M
Language
english
Format
PDF
Filesize
5 MB (4837068 bytes)
Pages
161\161
Time added
2012-03-17 06:00:00

Description

While many people in business have strong analytic skills creativity has been undervalued in many organizations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.

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