ENGLISH

Membership Marketing in the Digital Age: A Handbook for Museums and Libraries

By Patricia Rich; Dana S. Hines; Rosie Siemer

Book information

Publisher
Rowman & Littlefield Publishers
Year
2015
ISBN
9781442259805, 9781442259812, 9781442259829
Language
english
Format
EPUB
Filesize
5 MB (5502978 bytes)
Series
American Association for State and Local History
Pages
\0
Time added
2022-12-24 22:01:15
Business; Language Arts; Nonfiction; BUS100000; LA

Description

Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as: Member acquisitionMembership planning and projectionsMembership retention and renewalsMembership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

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