Your service: how to attract new customers, increase sales, and grow your business using simple customer service techniques

Description

A guide to refocusing your business on those who matter most: customers and employees. Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get instant feedback about their products and services, and more. So why, then, are most companies not doing this? Instead, it seems as if customer service is at an all time low, and that the few companies who are choosing to focus on their customers are experiencing a great competitive advantage. At Your Service explains the importance of refocusing your business on your customers and your employees, and just how to do it.Explains how to create a culture of empowered employees who understand the value of a great customer experienceAdvises on the need to communicate that experience to their customers and potential customersFrank Eliason, recognized by BusinessWeek as the 'most famous... Content: Foreword jeff jarvis xi Foreword brian solis xv Acknowledgments xxi Chapter 1 This Could Be Your Brand 1 Chapter 2 Welcome to Our World of @YourService 7 Chapter 3 It Starts with a Capital C 18 Chapter 4 Do You Tell Your Customers Not to Call You? 25 Chapter 5 Let Me Check with My Boss 34 Chapter 6 The Social Media Hype 40 Chapter 7 The Starting Point 46 Chapter 8 The Snarky Web 51 Chapter 9 Scalable Intimacy 56 Chapter 10 Intimate Connections 65 Chapter 11 The Social Business 78 Chapter 12 Connecting 81 Chapter 13 The First Weeks at Comcast 86 Chapter 14 What Is Your Customer Guarantee? 92 Chapter 15 Tweet Tweet 99 Chapter 16 Driving Change in an Organization 109 Chapter 17 Social Customer Service Is a Failure 115 Chapter 18 An Inside Look at a Call Center 119 Chapter 19 The Basic Tenets of Service 130 Chapter 20 Is Service One of Your Values? 137 Chapter 21 Do You Trust Your Service Team? 142 Chapter 22 The Tail Wagging the Dog 149 Chapter 23 How Do You Speak? 158 Chapter 24 Startle Your Customer 166 Chapter 25 Responding to Social Media Crisis 171 Chapter 26 Doing Social Good 184 Chapter 27 Scale of Change 188 Chapter 28 Who Is Your Chief Customer Officer? 193 Chapter 29 The Power in You 197 Chapter 30 The Relationship Hub 201 Index 207