ENGLISH

Interpretations of Luxury : Exploring the Consumer Perspective

By Turunen , Linda Lisa Maria

Book information

Publisher
Springer International Publishing
Year
2017
ISBN
978-3-319-60870-9, 3319608703, 978-3-319-60869-3
Language
english
Format
PDF
Filesize
2 MB (2519572 bytes)
Series
Palgrave Advances in Luxury
Pages
194\194
Time added
2017-10-15 16:00:00

Description

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars. Front Matter ....Pages i-xiii Front Matter ....Pages 1-1 Introduction (Linda Lisa Maria Turunen)....Pages 3-12 Concept of Luxury Through the Lens of History (Linda Lisa Maria Turunen)....Pages 13-29 Evolution of Global Luxury Brands (Linda Lisa Maria Turunen)....Pages 31-59 Luxury Consumption and Consumption of Luxury Goods (Linda Lisa Maria Turunen)....Pages 61-81 Front Matter ....Pages 83-83 Defining Luxuriousness (Linda Lisa Maria Turunen)....Pages 85-103 Extended Product: Value in Use and Consumption (Linda Lisa Maria Turunen)....Pages 105-119 Perceived Authenticity (Linda Lisa Maria Turunen)....Pages 121-135 Perceived Uniqueness (Linda Lisa Maria Turunen)....Pages 137-152 Context Specificity of Luxuriousness (Linda Lisa Maria Turunen)....Pages 153-165 Conclusion: Reflections of Luxury (Linda Lisa Maria Turunen)....Pages 167-184 Back Matter ....Pages 185-191

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