ENGLISH

Craft Beer Culture and Modern Medievalism : Brewing Dissent

By Noelle Phillips

Book information

Publisher
ARC Humanities Press
Year
2019
ISBN
9781641892186, 9781641892179
Language
english
Format
PDF
Filesize
4 MB (4528743 bytes)
Series
Collection Development, Cultural Heritage, and Digital Humanities Series
Edition
1
Pages
166\166
Time added
2023-08-22 14:57:43
HIS037000; HIS037010; HIS054000

Description

In recent years craft beer marketing has increasingly evoked the medieval past in orderto appeal to our collective sense of a lost community. This book discusses thedesire for the local, the non-corporate, and the pre-modern in the discourse ofcraft brewing, forming a strong counter-cultural narrative. However, suchdiscourses also reinforce colonial histories of purity and conquest whileeffacing indigenous voices. This book reveals that craft beer is therefore muchmore than a delicious adult beverage; its marketing reveals a cultural desirefor a past that has disappeared in a world that privileges the present.

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