ENGLISH

Agency: starting a creative firm that succeeds in the age of digital marketing

By Webb , Rick

Book information

Publisher
Palgrave Macmillan
Year
2015
ISBN
9781137279866, 9781137501226, 1137279869
Language
english
Format
PDF
Filesize
2 MB (1665731 bytes)
Series
Advertising age
Pages
341 pages ; 25 cm\324
Time added
2020-07-26 19:24:52
Advertising agencies--Management;Entrepreneurship;

Description

Culture and vision. Why am I doing this? -- The vision -- The value proposition of culture -- Culture and vision -- Communication -- The work. What is good? -- Ideas -- Process -- Working for other agencies -- Pro bono work -- New business. The basics -- The emotional -- The pitch -- The rational -- The people. On partners and partnership -- The team -- Employee retention -- Employee departures -- Money. Bootstrapping -- I want to get rich -- On growth -- Banks and funding -- Operations. Starting up -- How much to charge? -- SOWs, MSAs, and in-pros -- Tracking time -- Billing, collections & cash flow -- Working with vendors -- Employee expenses -- What's next? Expanding beyond your core -- How much is my company worth? -- Creating a product in your service firm -- Working for startups -- Case studies of startups within an agency -- Getting acquired -- The fear.

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