ENGLISH

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

By David Meerman Scott

Book information

Publisher
Wiley
Year
2007
ISBN
0470113456, 9780470113455
LCC
HF5415.1265 .S393 2007
Open Library ID
OL19682698M
Language
english
Format
PDF
Filesize
2 MB (2537185 bytes)
Pages
305\305
Time added
2010-05-17 00:23:50
PR;Маркетинговые коммуникацииМаркетингреклама

Description

While most people will know some of the things renowned author and blogger David Meerman Scott writes, no one will know everything. I've been in the public relations profession for more than 20 years and found his sage advice, examples and tips incredibly helpful. David knows how to bring everything together to help make you, your clients and company successful. It's an easy-to-read and interesting book that you'll want to highlight and reference. I recommend this book and David's blog when I speak to groups.The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

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