ENGLISH

Scientific Advertising

By Claude C. Hopkins

Book information

Publisher
www.snowballpublishing.com
Year
2010
ISBN
1607962365, 9781607962366
Language
english
Format
PDF
Filesize
186 kB (190423 bytes)
Pages
61\61
Time added
2011-08-31 04:54:40

Description

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.

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2010 · PDF