ENGLISH

The Greenhouse Approach: Cultivating Intrapreneurship in Companies and Organizations

By Chitra Anand

Book information

Publisher
Dundurn Press
Year
2019
ISBN
9781459742871, 9781459742857, 9781459742864
Language
english
Format
EPUB
Filesize
694 kB (711076 bytes)
Pages
\0
Time added
2023-01-11 01:44:26
Business; Nonfiction; Economics; BUS085000; BUS106

Description

To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation. Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees — their rebels, their trend spotters, their communicators, their researchers — to find and implement new ways of operating. The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.

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