Higher Education Institutions and Digital Transformation: Building University-Enterprise Collaborative Relationships

Description

The growing complexity, fluidity and instability of the environment as well as changing needs are challenges that both enterprises and higher education institutions must face. Higher education institutions understand that their key product, i.e. knowledge, is a value that can and should be offered to enterprises in a desirable form as a key to innovation and development as well as the basis of the necessary internal transformation to respond to requirements of our times. Attempts to explain the process of collaboration between higher education institutions and businesses based on an institutional perspective fail to capture the complexity of this process. The purpose of this book is to develop a model approach to managerial competencies that affect the innovativeness of enterprises and to identify internal and external key factors strengthening or limiting the impact of managerial competencies on the innovativeness of an enterprise including organizational structure, strategy, organizational culture and more. It will be of value to researchers, academics, and students in the fields of entrepreneurship, innovation, management, strategy, and will be particularly useful to organizations that are aware of their operating conditions in the knowledge-based economy and of the impact of the COVID-19 pandemics on the acceleration of the digital transformation of the contemporary world. Cover Half Title Series Page Title Page Copyright Page Contents Tables Figures Introduction Note Reference 1. A Higher Education Institution as an Actor in Knowledge-Based Economy Development Processes 1.1 Focus on knowledge as the requirement of today 1.2 Transformation of a higher education institution into an enterprising knowledge-based organization 1.3 Conditions for development of inter-organizational cooperation between higher education institutions and enterprises in knowledge-based economy Notes References 2. Building Relations Between Higher Education Institutions and Enterprises - Literature Review 2.1 Using the relationship marketing to build inter-organizational relations between higher education institutions and enterprises 2.2 Enterprises as interested parties of higher education institutions 2.3 Development of relations between higher education institutions and enterprises 2.4 Significance of value and satisfaction in the relationship between a higher education institution and an enterprise Notes References 3. Digital Transformation as Space to Establish and Reinforce Relations Between Universities and Businesses 3.1 Digital transformation as new challenge for organizations and their environment 3.2 Directions and determinants of development of digital technologies in enterprises 3.3 Multi-dimensionality of digital transformation process at universities Notes References 4. Digital Technologies in the Process of University-Enterprise Relation Formation - Research Results 4.1 Research process methodology 4.2 Relations between universities and enterprises in the light of quantitative research results 4.3 Impact of knowledge about digital technologies on establishment and reinforcement of bonds between universities and enterprises 4.4 Major problems in the process of formation of relations between universities and enterprises in the light of quality study results 4.4.1 Perspective of interviewed university representatives 4.4.2 Perspective of interviewed enterprise representatives cooperating and not cooperating with universities Notes References 5. New Approach to Developing University and Business Relationships - Modelling 5.1 Assumptions underlying the design of the model 5.2 The process of establishing long-term relationship between universities and businesses in the context of digital transformation 5.3 Identification, analyses and selection of potential university partners 5.4 Offering and co-creating value in the process of establishing long-term relationship between universities and businesses Notes References Conclusions Index