ENGLISH

Jazz Sells: Music, Marketing, and Meaning

By Mark , Laver

Book information

Publisher
Routledge
Year
2015
ISBN
1138018759, 978-1-138-01875-4, 9781317699798, 1317699793, 978-1-138-01876-1, 978-1-315-77954-6
Language
english
Format
PDF
Filesize
2 MB (2566048 bytes)
Series
Traditional Studies in Jazz
Edition
1
Pages
262\263
Time added
2015-12-23 22:00:00

Description

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.

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