ENGLISH

Football Fortunes: The Business, Organization and Strategy of the NFL

Book information

Year
2010
ISBN
0786446412, 9780786446414
LCC
GV955.5.N35 J69 2010
Open Library ID
OL24049907M
Language
english
Format
PDF
Filesize
10 MB (10055887 bytes)
Pages
252\253
Topic
Business
Time added
2011-06-04 13:46:07

Description

Football may be sport, but the National Football League is at heart a business--how else to account for the stratospheric salaries of the players and coaches? Yet most people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars in revenue; explains the intricacies of the league's expansions and mergers, territories and relocations; the operation and organization of franchises; the role of stadiums and markets; and the effect of the NFL on domestic and foreign affairs.

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