ENGLISH

Different Thinking: Creative Strategies for Developing the Innovative Business

By Anja Foerster , Peter Kreuz

Book information

Publisher
Kogan Page
Year
2007
ISBN
9780749448400, 0749448407
LCC
HD53 .F665 2007
Open Library ID
OL10768848M
Language
english
Format
PDF
Filesize
5 MB (5240219 bytes)
Edition
illustrated edition
Pages
209\209
Topic
Business
Library
avaxhome.ws
Time added
2010-05-31 15:29:46

Description

Different Thinking presents practical tools and strategies companies can use to help drastically increase the value of the business. The authors show readers how they can question their company's strategies, create new markets, give their products a radical makeover, and invent innovative new price and profit models to give them a competitive advantage over their rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple and Virgin to Daimler-Chrysler, McDonald's, and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.

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