ENGLISH

Brands of faith : marketing religion in a commercial age

By Einstein , Mara

Book information

Publisher
Routledge
Year
2008
ISBN
0-203-93887-9, 9780203938874, 9780415409766, 0415409764, 9780415409773, 0415409772
Language
english
Format
PDF
Filesize
4 MB (4400526 bytes)
Series
Religion media and culture
Pages
241\259
Time added
2018-06-05 18:02:38
Church marketing.;Religious institutions -- Market

Description

Content: The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?

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