ENGLISH

Scenarios: the Art of Strategic Conversation

By Kees , Van der Heijden

Book information

Publisher
John Wiley & Sons, Ltd
Year
2011
ISBN
0470023686, 9780470023693, 0470023694
Language
english
Format
EPUB
Filesize
2 MB (2240565 bytes)
Edition
2nd ed
Pages
382 pages\0
Time added
2020-07-26 19:24:52
Business;Communication in management;Electronic bo

Description

Scenarios; Contents; Preface; Part One: The Context; Part Two: The Principles of Scenario-based Planning; Part Three: The Practice of Scenario-based Planning; Part Four: Institutionalising Scenario-based Planning; Conclusion; References; Index.;Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the t.

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