ENGLISH

Transforming Social Media Business Models Through Blockchain

By Nitin Upadhyay

Book information

Publisher
Emerald Publishing Limited
Year
2019
ISBN
9781838672997, 9781838673024
LCC
HD45-45.2
Language
english
Format
EPUB
Filesize
1 MB (1177107 bytes)
Series
Emerald Points Series
Edition
1
Pages
105\0
Time added
2023-08-22 12:00:29
Blockchains (Databases); BUS000000; BUS070030; BUS

Description

Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible discussion of how blockchain can revolutionise social media business models. His book offers an up-to-date analysis of the real benefits, usage and operationalisation aspects of blockchain and provides a systematic framework for social media business transformation through blockchain technology, all while using a simple, practical terminology. Readers learn about the utility of the blockchain ecosystem, about the innovation value proposition available to social media platforms through blockchain and about how to develop, assess and evaluate change in social media business models. Ultimately, they learn how to utilise blockchain innovation to develop a decentralised, autonomous and distributed ecosystem within the social-media space. Transforming Social Media Business Models Through Blockchainis essential reading for stakeholders associated with social media, blockchain and management, including practitioners, leaders, and scholars working with industry partners.

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