ENGLISH

Advances in Advertising Research: Communicating, Designing and Consuming Authenticity and Narrative

By Alexandra Vignolles; Martin K. J. Waiguny

Book information

Publisher
Springer Nature
ISBN
9783658404291, 9783658404284, 3658404299
Language
english
Format
EPUB
Filesize
9 MB (9928909 bytes)
Pages
365\0
Library
SoftArchive
Time added
2023-07-16 22:25:51

Description

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership. About the Editors Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC MSc & MBA. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children’s consumer behaviour. The Journal of Advertising, Media psychology, Young Consumers, Australasian Marketing Journal among others are outlets where this research is published.

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