ENGLISH

Entrepreneurship, Business and Economics - Vol. 1: Proceedings of the 15th Eurasia Business and Economics Society Conference

By Mehmet Huseyin Bilgin , Hakan Danis (eds.)

Book information

Publisher
Springer International Publishing
Year
2016
ISBN
978-3-319-27569-7, 978-3-319-27570-3
DOI
10.1007/978-3-319-27570-3
Language
english
Format
PDF
Filesize
10 MB (10573912 bytes)
Series
Eurasian Studies in Business and Economics 3/1
Edition
1
Pages
XVI, 588\586
Time added
2016-07-20 04:00:00
Entrepreneurship; Human Resource Management; Marke

Description

This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.

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