Social media for writers : marketing strategies for building your audience and selling books

Description

Maximize the Potential of Your Online Brand! Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of—much less master—the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google+, YouTube, Pinterest, and more. That's where this guide comes in. Whether you're just starting to create an audience or looking to refine your online presence, Social Media for Writers will equip you with the essential tools you'll need to succeed. In this book you'll learn how to: Develop an editorial calendar: schedule consistent, quality content for your blog and work with other authors on guest posts and blog toursCreate an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted...