ENGLISH

Strategic Business Forecasting: Including Business Forecasting Tools and Applications

By Jae K. Shim

Book information

Publisher
Global Professional Publishing
Year
2009
ISBN
1906403473, 9781906403478
Open Library ID
OL24338086M
Language
english
Format
PDF
Filesize
24 MB (25037435 bytes)
Pages
278\276
Time added
2011-06-04 13:46:07

Description

This book provides a working knowledge of the fundamentals of business forecasting that can be applied in the real world regardless of firm size. It takes the reader through basic forecasting methodology, and then practical applications. All aspects of business forecasting are discussed making this book a comprehensive, valuable reference.What is unique about this book is threefold. First, this book is practically oriented. It avoids theoretical, rigorous, and mathematical discussions. It gets directly into how to use it, when to use, what it is used for, and what resources are required of it. Secondly, it incorporates the use of computer and information technology. Thirdly, the book goes much beyond just sales forecasting. It encompasses a wide range of topics of major importance to practical business managers, including economic forecasting, cash flow forecasting, cost prediction, earnings forecasts, and much more.

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