Market Research: The Process, Data, and Methods Using Stata

Description

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights. Front Matter ....Pages i-xx Introduction to Market Research (Erik Mooi, Marko Sarstedt, Irma Mooi-Reci)....Pages 1-9 The Market Research Process (Erik Mooi, Marko Sarstedt, Irma Mooi-Reci)....Pages 11-25 Data (Erik Mooi, Marko Sarstedt, Irma Mooi-Reci)....Pages 27-50 Getting Data (Erik Mooi, Marko Sarstedt, Irma Mooi-Reci)....Pages 51-93 Descriptive Statistics (Erik Mooi, Marko Sarstedt, Irma Mooi-Reci)....Pages 95-152 Hypothesis Testing & ANOVA (Erik Mooi, Marko Sarstedt, Irma Mooi-Reci)....Pages 153-214 Regression Analysis (Erik Mooi, Marko Sarstedt, Irma Mooi-Reci)....Pages 215-263 Principal Component and Factor Analysis (Erik Mooi, Marko Sarstedt, Irma Mooi-Reci)....Pages 265-311 Cluster Analysis (Erik Mooi, Marko Sarstedt, Irma Mooi-Reci)....Pages 313-366 Communicating the Results (Erik Mooi, Marko Sarstedt, Irma Mooi-Reci)....Pages 367-390 Back Matter ....Pages 391-416