ENGLISH

Inside IBM: Lessons of a Corporate Culture in Action

By James W. Cortada

Book information

Publisher
Columbia University Press
Year
2023
ISBN
9780231213004, 9780231559676
DOI
10.7312/cort21300
Language
english
Format
PDF
Filesize
67 MB (70299565 bytes)
Pages
\471
Library
degruyter.com
Time added
2023-11-22 18:44:06

Description

What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada—a business historian who worked at IBM for many years—pinpoints the crucial role of corporate culture.

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