Strategies for E-business: Creating Value through Electronic and Mobile Commerce

Description

"Strategies for e-business" is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practising managers who wish to navigate the world of e-business, without the hype. This very readable book is clearly the culmination of years where Jelassi, in particular, has remained on the forefront of making e-business very relevant to the practising manager, gleaning deep insights from case research on how firms use e-business to gain competitive advantage, and his own leading academic research." "Prof. Andrew Boynton, Director of the Executive MBA, IMD Lausanne Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the 'dot.bomb' disasters? This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business.Ideal for MBA students, upper level undergraduates and practitioners, Strategies for e-Business provides the reader with tools for analysing twenty-eight original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies. The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond. Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France. Albrecht Enders is an Associate with The Boston Consulting Group, Cologne, Germany