Rainmaking Presentations: How to Grow Your Business by Leveraging Your Expertise (0)

Description

I recently read a fantastic white paper by Jill Konrath, author of Selling to BIG Companies, about creating and delivering client presentations. Ever since, I've been frustrated by the lack of quality articles, reports and books about this important topic. I'd almost given up when I stumbled upon Joe Sommerville's Rainmaking Presentations at a national book store chain. Absolutely amazing. I can't recommend it highly enough. The book provides immediately implementable suggestions on a range of subjects -- from the strategic considerations and identifying the presentation's key objective, creation of the presentation, to delivery and next steps. In addition to presentations, Sommmerville also discusses other marketing issues like public relations, authored white papers, special reports, published articles, blogs and much much more. Amazing! Contents......Page 4 Acknowledgments......Page 6 Foreword......Page 8 1 Leveraging Expertise: Grow Your Business by Leveraging Your Expertise......Page 10 2 Analyze: Rainmaking Presentations Connect with Your Audience......Page 32 3 Strategize: Rainmaking Presentations Contain Purpose......Page 60 4 Organize: Rainmaking Presentations Transform Information into Knowledge......Page 74 5 Vitalize: Rainmaking Presentations Make the Theoretical Concrete......Page 98 6 Verbalize: Rainmaking Presentations Persuade with Language......Page 110 7 Visualize: Rainmaking Presentations Illustrate Ideas......Page 126 8 Dramatize: Rainmaking Presentations Engage Listeners......Page 144 9 Rainmaking Presentations in Different Contexts......Page 162 10 How to Discover and Create Rainmaking Opportunities......Page 178 11 Marketing Your Rainmaking Presentations: Materials and Methods......Page 195 Toolkit Sections......Page 209 D......Page 221 I......Page 222 O......Page 223 R......Page 224 T......Page 225 Z......Page 226