ENGLISH

Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers, Second Edition

By Mitche Graf

Book information

Year
2009
ISBN
1584282460, 9781584282464
LCC
TR819 .G73 2009
Open Library ID
OL25169273M
Language
english
Format
PDF
Filesize
4 MB (4579263 bytes)
Edition
Second edition
Pages
144\144
Topic
Art Photo
Scanned
yes
Time added
2011-06-04 13:46:07
Библиотека;Досуг;Фотография;Жанры фотосъемки;Сваде

Description

From creating a strong internet presence and high-quality, eye-catching mailers to ensuring happy customers and promoting word-of-mouth referrals, this indispensable handbook details the multitudinous ways wedding and portrait photographers can supercharge their marketing efforts to bring in more clients and better profits. Containing a step-by-step guide to the power marketing method—a systematic, proactive approach that takes advantage of the best possible resources available—photographers will learn how to understand their customers, identify their hook, and establish program goals and objectives. Five of the biggest and most oft-encountered mistakes made by both new and struggling studios are discussed, as well as how to establish an effective pricing strategy and become comfortable with self-promotion. By incorporating these proven sales and presentation strategies, photographers will be able to put forth their best sales approach, point out the features and benefits of their product, and overcome client objections to close the sale.

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