ENGLISH

Viral loop: from Facebook to Twitter, how today's smartest businesses grow themselves

By Adam L , Penenberg

Book information

Publisher
Hyperion
Year
2009
ISBN
9781401394936, 9780316372893, 0316372897, 1401394930
Language
english
Format
EPUB
Filesize
621 kB (635623 bytes)
Edition
1st ed
Pages
(ix, 274 pages) : illustrations\0
Time added
2020-07-26 19:24:52
Business--Internet resources;Electronic commerce--

Description

An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ...) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit.;From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.

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