Thirty Years Of Political Campaigning In Central And Eastern Europe

Description

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns. Front Matter ....Pages i-xxv A Brief Historical Overview of Political Campaigning: Theories, Concepts, and Approaches (Otto Eibl, Miloš Gregor)....Pages 1-17 Front Matter ....Pages 19-19 Characteristics of the Baltic States (Vít Hloušek)....Pages 21-25 Estonia (Marju Lauristin, Sten Hansson)....Pages 27-48 Latvia (Ieva Bērziņa)....Pages 49-64 Lithuania (Ingrida Unikaitė-Jakuntavičienė)....Pages 65-82 Summary for the Baltic States (Otto Eibl)....Pages 83-85 Front Matter ....Pages 87-87 Characteristics of Central Europe (Lubomír Kopeček)....Pages 89-95 Czech Republic (Miloš Gregor)....Pages 97-113 Hungary (Balazs Kiss, Gabriella Szabo)....Pages 115-130 Poland (Wojciech Cwalina, Milena Drzewiecka)....Pages 131-148 Slovakia (Jozef Zagrapan)....Pages 149-165 Summary for Central Europe (Miloš Gregor)....Pages 167-169 Front Matter ....Pages 171-171 Characteristics of the Balkans (Věra Stojarová)....Pages 173-177 Albania (Afrim Krasniqi)....Pages 179-197 Bosnia and Herzegovina (Adnan Huskić)....Pages 199-217 Bulgaria (Ivanka Mavrodieva)....Pages 219-235 Croatia (Marijana Grbeša, Berto Šalaj)....Pages 237-254 North Macedonia (Mirjana Maleska)....Pages 255-283 Romania (Adriana Ștefănel, Silvia Branea, Ruxandra Boicu)....Pages 285-308 Slovenia (Alenka Krašovec, Tomaž Deželan)....Pages 309-324 Serbia (Siniša Atlagić, Dušan Vučićević)....Pages 325-342 Summary for the Balkans (Miloš Gregor)....Pages 343-346 Front Matter ....Pages 347-347 Characteristics of Eastern Europe (Jan Holzer)....Pages 349-354 Moldova (Igor Munteanu, Otto Eibl, Miloš Gregor)....Pages 355-371 Ukraine (Larisa Doroshenko)....Pages 373-389 Russia (John Ishiyama)....Pages 391-408 Summary for Eastern Europe (Otto Eibl)....Pages 409-412 Front Matter ....Pages 413-413 Conclusion (Otto Eibl, Miloš Gregor)....Pages 415-419 Back Matter ....Pages 421-426