Uber-Positive

Description

The age of the seller: the original age is coming to an end -- The age of the customer: the new age is establishing itself -- Parallel universes: this won't last long -- Subduction of expectations: which tectonic plate are you on? -- The moment of relevance: make sure you're the chosen one -- The influencers: two old ones and two new ones -- Value and values: a single letter creates opportunity and disruption -- The power of trust: now more valuable than ever -- What's love got to do with it: don't look for love in the wrong place -- Defining brand relevance: where the old and new collide -- Brand ownership: meet your new business partner -- Evolution of expectations: new rules for old tools -- Global mobile; not part of your past; dominating your future -- "Follow me home": a gift from customers: don't miss this buying signal -- Emotional relevance: the difference between need and want -- The rules of selling have changed: your customers know the rules, do you? -- Social media: a rose by any other name: the good, the bad, and the ugly -- The power of stories: an original skill is more important than ever -- You must become a publisher: customers expect to hear from you -- The power twins: innovation & IP: the new marketplace muscles -- Your future in the cloud: new efficiency and greater advantage -- No handshake in the cloud: an original behavior gains new validity -- Quality process trumps quality service: they key to sustainable profitability -- Outsourcing: the mother of niches: the best thing to happen to your business -- Globalization in the age of the customer: it's not just the big guys anymore -- What hasn't changed: these have endured and continue to deliver -- Now you're the futurist: develop and execute your foresight.